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Answer Engine Optimisation

Website improvements with a focus on AI visibility.

Add structured FAQs

Convert the top buyer questions into answer-led blocks with FAQPage schema so AI can lift them verbatim.

Implement core schema

Organization, Service, FAQPage, Article – the four types that cover ~90% of what AI needs to read about you.

Optimise key service pages

Lead every priority page with a direct, quotable answer in the first 60 words – before any visual or marketing flourish.

Improve crawlability

Audit robots.txt, sitemap.xml and bot rules – unblock the AI user-agents your WAF is silently filtering.

Clarify your positioning

Tighten what you do and who it’s for – one consistent sentence echoed across every surface AI encounters.

Baseline your visibility

Start tracking AI mention rate weekly. You can’t improve what you don’t measure – and trendlines move faster than you’d think.

How Websure keeps you visible in AI search

1

Audit

Day 1
A deep-dive into how AI search and LLMs actually see your site.

We crawl every page, run agentic tests through Claude and ChatGPT to surface real citation blockers, benchmark Core Web Vitals against your highest-traffic templates, and pull live citation data from Bing’s index.

You get a prioritised picture of exactly where you’re invisible to AI search – and why.
2

Remediations

Week 1
We translate audit findings into a phased, costed delivery sprint.

Every fix is mapped to whether it’s a Websure build, a content decision for your team, or a hosting change that needs your infrastructure provider.

We deliver in priority order: quick technical wins first, then structural changes, then content modules.

You get clear ownership, fixed hours, and zero scope drift.
3

Monitor

Weeks 2-4
AEO signals move weekly, not annually.

We track your citation footprint across Bing (the index ChatGPT and Copilot pull from), monitor Core Web Vitals on your key templates, and re-run agentic tests regularly to monitor performance.

You get a monthly dashboard showing what’s working, what’s slipping, and what to do next.
4

Cycle

Months 2-12
AI search is changing every quarter – new models, new ranking signals, new citation behaviours.

We feed monitoring data back into the next audit cycle so your site keeps pace as the rules of AI search evolve.

The work compounds: every cycle pays down technical debt, sharpens citation performance, and locks in the gains from the last one.

Frequently asked questions

Get named in AI answers

Stop losing buyers to competitors AI cites instead of you

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