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Maintaining your website is crucial for ensuring it remains secure, functional, and effective in attracting and retaining customers. Below, I have listed the five headline tasks that you need to consider when considering website maintenance.
First and foremost it is essential to keep your site secure and protected against threats from hackers and to ensure you don’t suffer any data breaches. This involves the consistent updating of your site’s software, plugins and security features.
The other key focus area we look at is performance optimisation. Make sure you regularly check your site’s speed and functionality. This involves ensuring imagery is optimised, links are working and the deletion of unnecessary code. Doing this will lead to the quick identification of broken links, 404 errors or other technical issues.
To ensure you are leading the way from an SEO perspective, we recommend our customers regularly freshen up their sites with new copy, content and imagery. If you have blogs, metadata or product descriptions, it’s worth scheduling regular updates to improve visibility and relevance.
Next, I recommend you schedule regular backups (these can be automated) to prevent the risks associated with data loss. These backups must be stored securely and have the ability to be easily and quickly restored.
Finally, each of our customers have different requirements when it comes to compatibility. By being disciplined with checking and testing your sites on desktop and mobile, you will insure yourselves against potential drop-offs and missed sales.
At Websure, we are adept at handling all of these routine, and non routine tasks, allowing your business to thrive, whilst maintaining and enhancing its standing in its respective market.
Reports 1st March 2025
In today’s digital world, 88% of small businesses in the UK have a website, and e-commerce accounts for 38% of the country’s total retail market. But the real question is: how many of these websites are properly maintained? And how many are at risk of failure?
Reports 1st March 2025
Designing a website needs to be a continuous process of refinement and adaptation, in order to meet changing user needs and expectations. A great user experience is achieved through consistent iteration, ensuring that every design element contributes to an intuitive, and engaging interaction.
Reports 1st March 2025
Your website is often the first impression potential customers have of your business. Just like a physical storefront, it requires regular maintenance to remain functional, secure, and relevant. Websure has over 15 years of experience in managing and supporting digital and marketing teams to ensure their sites are serving the needs of their target audience.
